On the morning of June 20, the announcement ceremony of The Emerald Boulevard project took place in Ho Chi Minh City, attracting 1,000 customers and investors.

The market’s strong reception for The Emerald Boulevard comes from the resonance of multiple factors: the project development reputation of Le Phong Group, products tailored to the elite customer segment, and the advantage of anticipating the wave of infrastructure upgrades in Ho Chi Minh City.

Among these, National Highway 13 is entering its most significant phase of transformation in nearly two decades. The road expansion project has completed over 70% of land clearance work and is expected to be handed over to the construction unit in the near future.

Along with the synchronous expansion of National Highway 13, the Saigon River boulevard spanning over 100 km and Vinh Phu Bridge are gradually realizing the region’s new connectivity network. Most notable is the presence of Metro Line No. 2 running along National Highway 13 and directly connecting to the terminus of the elevated road right in front of the project. This resonance will create a double boost for real estate across the entire region, significantly shortening travel times to Binh Trieu, Hang Xanh, and central Ho Chi Minh City.

The project announcement ceremony attracted significant attention from customers and investors

The Emerald Boulevard has been researched and developed over many years with the goal of creating a new icon on the National Highway 13 axis. Landscape design is by LJ-Group, architecture by CUBIC, main contracting by Central, and particularly the basement foundation solution by Tung Feng – a company that participated in the iconic 101-story Taipei 101 Tower. According to the developer’s disclosure, the foundation alone received a massive investment of no less than 400 billion VND.

Alongside its luxury resort style, the project dedicates 4,000 m² of the ground floor to high-end commercial and service spaces, creating a bustling shopping boulevard right on the main axis.

The project, with its “exclusive” location on National Highway 13, features two frontages and a 4,000 m² commercial center

Many customers highly appreciate the horizontal apartment design ranging from 6m to 11m, which optimizes natural light, ventilation, and enhances daily living experiences.

The amenity system is also developed under a multi-layered resort model featuring a swimming pool over 30m long, green landscaped spaces, private relaxation areas, and an elevated glass bridge facing directly toward Landmark 81 – a highlight that many customers particularly loved during their project visit.

In particular, The Emerald Boulevard has become a pioneer in comprehensively applying the Samsung SmartThings platform, allowing the connection and management of in-apartment devices within a single smart ecosystem. From air conditioning, lighting, and curtains to home appliances, multiple features are personalized to the daily habits of each resident.

Apartments are handed over fully finished with high-end interior equipment, ducted air conditioning, home appliances, and a pre-integrated smart home system. They are ready to move in or easily leverage for rental purposes with outstanding expected yields.

These factors also attract many young buyers and professional groups working in Ho Chi Minh City, Binh Duong, and surrounding areas.

Additionally, the project offers a breakthrough financial solution with a “flexible” payment method, helping customers proactively allocate cash flow and maintain long-term financial flexibility.

Positioned in the high-end segment with an outstanding amenity system and handover standards, The Emerald Boulevard comes with a highly competitive price, opening up opportunities to own high-quality assets during this phase of accelerating infrastructure.